Voice Talent Advice # 10 - Voice Over Coach, A Necessity!

Although one of the Voice Over - How To pages on my web site is titled “How To Read Copy”, it is very basic practice information for you and not in any way meant to be a substitute for working with a Professional Voice Over Coach! When I started working as a voice over talent, there weren’t as many people out there coaching voice over. Many voice over performers began as radio personalities or DJs and started doing voice over for commercials that way. Some, like me, came from an acting background and migrated into the world of voice over. And, yes, people had always told me I had a great voice, too, but then, as now, that is not nearly enough to help you become successful as a working voice over talent!

When I produced my first voice over demo, I found ad copy from magazines and other sources including radio station DJs who shared copy they had at the station. I probably even picked up some from Soundworks - known as Cook Sound back then- where I was producing the demo. Not having a coach, I relied on the expert guidance of the audio engineer who produced the demo to direct me. Later, I always created demos from snippets of spots I had actually recorded for clients. At the time, that was what everyone wanted to hear - actual work you had done.

Today, everyone with any experience in voice over will tell you that it’s best to study with a qualified voice over coach and only create your first demo when you are ready. You can waste a lot of money producing a bad demo which may not help your career and could, in fact, end it before it begins! There’s just too much competition out there. Agents will not want to represent you if you present them with a substandard demo, and producers will not want to hire you directly with it either.

So, how do you find a qualified voice over coach? Word of mouth and referrals from working voice over talent are the best means of locating those coaches who can truly give you what you need to succeed. Then, you need to talk with the coaches, which may require paying for a session in some cases, in order to determine whether personality types mesh and to see what kind of a feeling you get for how this coach works and how they plan to help you reach your goals. This is an important investment in your career. Getting into voice over requires an investment, especially if you intend to build your own home studio as well. (More about that in another blog!)

If you’re still not convinced that you need a voice over coach to give yourself the best shot at succeeding in voice over, please know that after over 25 years as a professional working voice over talent, I studied with coach Nancy Wolfson, of Braintracks Audio in order to stay current and in top form. In addition, I have worked with others in workshops and tele-seminars. You always need to keep learning. In my blog post titled “I’m Not a Voice Over Agent”, I list Nancy’s link as well as links to other reputable voice over coaches I know.

I hope this helps you on your journey into voice over!

Play To Your Strengths

There’s been a reoccurring theme that’s been playing through my head lately. Actually, it seems that it has been cropping up everywhere I turn from a narration I recently recorded, to a tele-seminar I attended, to other bits and pieces from all types of media. So, it’s finally gotten my attention. It has to do with playing to your strengths - focusing on the things you do really well or just who your are at this point in your life –what could be described in more folksy terms as “dancin’ with the one who brung ya”. In other words, identifying and then nurturing and capitalizing on the particular things that make you unique. In acting and voice over, we often try to be all things to all people – a daunting task and one that is difficult, if not impossible to achieve. A task that will only bring us frustration and often a sense of failure, because we’re just not going to be the right type, style, or size for every job. One size does not fit all. One style does not fit all. One voice type is not all there is….

In the old days, if you didn’t have the deep resonate perfectly articulated voice, you weren’t in the running for the majority of announcer jobs. Now, it’s shifted to the antithesis of that description. There are lots of requests for young and hip. If you’re neither, there’s really no point in wasting your time trying…..That isn’t to say that you actually HAVE to be young and hip. What I mean is if you don’t DO a credible young and hip, leave those auditions to someone else, and focus on who you are, naturally.

Do I mean that an actor or voice talent shouldn’t stretch themselves to go beyond their comfort zone…No. I think we need to try things to see where we can go, but as far as marketing ourselves, our demos, our “brands”……we’ve got to do some serious, objective soul searching to see where we feel the most comfortable. Because, if we feel best doing certain types of roles both on camera and off, then those are probably the ones we’re best suited for and we should do everything we can to hone those so that we’re the best we can be in that type of role, genre, etc.

Some of us might put off going down this road because we think we’ll wait until we can fit another mold better. For example, an actor not getting updated pictures until he/she loses weight, gets a new hair color, hairdo, or transplant(!), but what might we be missing out on by not promoting ourselves as we are at that time? What we are might be perfect for a role we haven’t imagined. We put off working on a new voice over demo thinking we’ll wait until we can make ourselves sound like someone else….. When who we are and what we sound like is perfect for someone casting and producing the perfect job for us.

Contrary to some who claim performers are insecure, as actors and voice over talent, we have to have a lot of self confidence to put ourselves out there. Second guessing ourselves sometimes goes with the territory but when taken to the extreme, can lead to inertia. We need to be OUR best for us and know where WE feel most comfortable and put ourselves out there with confidence and grace knowing that we are unique and perfect for that perfect role.

New Commercial Demo!

I'm excited to announce that my new commercial demo is finished! It's been uploaded to my web site demo page or you can just listen here.

It was produced by voice coach extraordinaire Nancy Wolfson with Rick Santizo engineering at Santisound in LA. I recorded via ISDN from my studio patched to Rick's Source Connect via Dave Immer at Digifon. Ain't technology grand?

Everyone was great to work with. Nancy hand picked copy for me and directed as the culmination of working with me for several months guiding me as she learned my strengths and inherent style. She is absolutely fantastic to work with! Her brand of "tough love" as she calls it is that and more, and it gets results! Her thoughtful, experienced insight into what makes a commercial tick and how to ferret out all the nuances of all types of commercials is amazing. When you hear what she has put together, you are both in awe of her at how she "gets" it and dumbfounded as to how you could have missed it! It's a practical step by step to breaking down and analyzing the copy when you've just been leaving it to "feeling it organically" all these years - and missing more than you ever thought. Tough love aside, Nancy is warm and funny, and truly cares about her students reaching their highest potential. She's not afraid of tackling the daunting task of teaching an old dog new tricks!

Voice Talent Advice #5 - Voice Over Demo

So, you’ve been practicing the breathing and warm up techniques. You’ve also been practicing reading aloud anything you can get your hands on, including advertising copy in magazines and newspapers or any radio or tv copy you can find. Is it time to make a demo? Only you can truly answer that question. Do you feel confident? Have you been taking classes or at least practicing reading to others?

When you feel you’re ready to try a voice over demo, find a reputable studio with an engineer who produces a lot of commercial and corporate work. This voice over demo will be your major selling tool and you want to get it right. You want it to be as professional as possible. If you want to rough out a voice over demo on your own recording equipment or on paper beforehand to take with you to the session, that’s fine. It might be helpful for both you and the engineer. But don’t do a first time, beginner, homemade voice over demo and start trying to get an agent with it. Some might listen, but they’re going to send you for a professional voice over demo before they start representing you for voice work. If you’re working on your own in the voice over studio without a coach to direct you, be sure you work with a very experienced engineer and someone with whom you have a good rapport. These guys, who have been engineering for many years, have heard it all and can give you valuable guidance, but, you don’t want to be completely intimidated by them either!

As a beginner, you may just want to make one generic voice over demo to start. Try including a variety of styles that you do well and use commercial and corporate narration scripts if you feel your voice would lend itself well to the corporate world. But the first voice over demo you should create is definitely a commercial voice over demo.

After you have some actual work under your belt and have acquired copies of actual spots you’ve done, you may want to create separate specialized voice over demos which will be edited from actual work. Keep the demo SHORT – 1 to 1 ½ minutes or less. Most directors and producers make a decision in the first few seconds – much as we’d all like to think they listen all the way through to hear all that we can do. That’s assuming, of course, that they even take the time to listen at all. Sorry, it’s a tough world. Unless they’re casting something at that very moment or you have been referred by someone they trust, your CD, cute as the label is, probably won’t get heard if you randomly drop it off or mail it. This is why your marketing efforts will be so important - more about that in another post. As for the snap judgments when agents, casting directors or producers do listen to voice over demos, try it yourself. Visit a voice talent web site and just cruise through the voice over demos. At first, you might listen to each demo all the way through. Then, you’ll find yourself, hearing the first few words, and feeling like you’ve got the essence of that particular voice and you’re ready to move on. Imagine you're in a time crunch and have to find the right voice fast! And imagine you have 20 - 200 demos to listen to! You can see why it's actually very unlikely that your whole demo will be listened to by a producer who is very busy. This is why you will want to put your best stuff first on the demo. By the way, listening to other professional voice talent demos is a great way to learn what you’re going for – and what you want to avoid.

Be sure to find out what the studio will charge for your voice over demo. Some studios offer a special rate to talent producing a voice over demo. Others will not. You will have to pay for studio time, editing, effects, music, and duplication. Studio time varies, but can run around $100 + per hour. Some studios offer “demo packages” where they help you select copy, direct you, and then edit the finished product. These are great if you make sure to find a good one and you’ve got the cash to spend. They’ll run you $1,000 and up! You will probably be recording in the studio for about 1 hour and then the editing process, with the addition of sound effects and music, may take another couple of hours or more. This is why you want to be as prepared as possible! If you find a good voice over coach, it would be helpful to have him or her attend the session to help direct you if you’re working at a local studio who doesn’t offer a demo package. You will need to budget some payment for the coach as well. One of the most excruciating things for a performer can be trying to create that perfect voice over demo. It’s hard to be objective and hard to know what to cut. An experienced “ear” can be a tremendous help.

You’ll want a CD or two of the finished demo at minimum. If you have an agent or are seeking an agent, you’ll need to either drop it by or send a copy to them. Most everyone uses CD’s exclusively these days - either that or an MP3 sent via the internet. Many agents and internet listing services request that you mail a CD as they are concerned about opening attachments. You’ll have to either have professional CD labels made or create your own with special software on your computer. But don’t just take a marker and write your name and number on the CD. You may not have the fanciest label, but it should be a professional looking, easy to read label. You can either have many copies of your CD voice over demo made by a studio or web sites that specialize in making copies of CDs or you can burn them yourself as needed from your master if you have the required computer skills and equipment. You probably don’t need a huge quantity of your voice over demo CDs on hand as you may find the need to “tweak” the voice over demo as soon as you actually do some work or to meet the requirements of your new agent.

Next time, more about voice over agents!