Monday, December 3, 2007

Real Person vs Announcer Voice Talent

Today, it seems the most popular voice over style requested is the "Real Person" read. To those of us who have been working as professional voice talent for many years, this presents some interesting challenges and opportunities. If we want to keep working and continuing to improve and expand our business, we have to keep up with the current trends in the marketplace. Although, our professional announcing abilities and golden tones are what propelled our careers in the beginning, we may find that we really have to work to give up the very things that used to make our style desirable! Of course, we don't want to totally lose those abilities, either, because they are still called for on occasion. We want to provide the best and most versatile voice over services possible.

The dilemma for me comes when receiving an audition that doesn't specifically state whether the client is looking for a "real person" read or more of a traditional straight announcer read. Which way do I go? Fortunately, I have the ability to do both, but therein lies the problem - which to choose? You might say, do one reading of each. Good advice, however, some auditions state that we may only give ONE reading. Without proper direction given, as is so often the case, the client may be cutting him or herself off from receiving some of the best auditions possible from some of the most experienced talent. The copy itself may sometimes give us the clues, but in my experience, that may not always be the case.

Will the "real person" read continue to be the most sought after in the advertising marketplace or will the pendulum swing back to requiring some sort of well modulated, pleasing, professional sound?

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