Tuesday, May 17, 2011

Email Newsletters - Good Idea or Bad?

My first ever voice over email newsletter. Good idea or not? I was never sure.... On the one hand, I like to keep in touch with clients and let them know what I've been doing - hoping to stay front of mind when they are casting. On the other hand, I don't want to be a pest. I don't plan to send updates often, but still, I would never want to clutter anyone's inbox. Of course, they can opt out, but that's just one more step for them to take if they're already annoyed.

Any thoughts on the true effectiveness of emailing newsletters to clients?


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